(KWES) - Lubbock retailers are getting behind a "Back the Blue" campaign.
A social media post has spread asking people to wear blue in support of fallen officer Floyd East Jr.
Now, Red Raider Outfitters and The Matador stores are selling "Back the Blue" merchandise and donating 100 percent of the profits to the memorial fund for officer East.
You can order any of the merchandise by going to their websites www.redraideroutfitter.com or www.shopthematador.com