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Jordan Brand releases new Luka Doncic sneaker

The Jordan Luka 3 Speedway went on sale on Aug. 9.

DALLAS — Nike and Jordan Brand released a new iteration of Luka Doncic's signature shoe line. 

In April, Jordan Brand dropped the Luka 3s, which came in "Midnight Racer" and "Photo Finish" colorways, and pay homage to his affinity for sports cars. On Friday, the sports car theme continued with the Luka 3 "Speedway," a primarily black-based color scheme. 

Doncic posted about the new shoe to his Instagram page Friday morning. 

Doncic first signed with Jordan Brand in 2019. His first signature shoe, the Luka 1s, were released in June 2022.

The Luka 3s retail for $130 on Nike's website. Grade school sizing is available at $100.

Jordan Brand and Doncic partnered with a North Texas car wrap company to design and upgrade a car to make it look like the Midnight Racer colorway. WFAA spoke with the men behind the ink in May: 

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