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U.S. Department of Transportation launches campaign to prevent child heatstroke deaths

The $3 million public safety campaign will combat child heatstroke deaths in hot cars.
Credit: NHTSA

TEXAS, USA — As a way to combat child heatstroke deaths in hot cars, the U.S. Department of Transportation has launched a $3 million public safety campaign.

The announcement, which comes on National Heatstroke Awareness Day, is part of the Department's ongoing effort to engage with safety advocates and provide a message to educate the public about the damage that hot cars pose to children.

To kick off the campaign, starting Jul. 2, public service announcements will run across the country, targeting 18 states, with Texas being one of them.

The announcements will remind parents and caregivers to Park. Look. Lock, which means look before you lock.

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